A SinoWave Case Study of VAPORESSO's Electric Carnival

What does it take to move a brand beyond celebration?

To mark its 10th anniversary, global vape brand VAPORESSO partnered with Sinowave to create a large-scale offline experience across two key UK cities — London and Manchester.

Together, we imagined a moment that would carry the energy of a celebration but the intent of a campaign. An experience built to engage real partners, launch new products, and convert excitement into action.

That’s how Electric Carnival began — not as an event, but as a two-city brand movement.

From spark to setup: how the idea became real

As VAPORESSO‘s long-term marketing partner, Sinowave provided full-service support, covering both strategic and executional responsibilities across the entire campaign cycle.

Scope of work included:

Creative direction and theme development
3D modeling and space planning
Guest experience design and live flow coordination
Production and on-site vendor management
Cross-city logistics, scheduling and team deployment

From concept to on-site delivery, we led all phases of the project with a dedicated multi-disciplinary team across strategy, creative, operations and production.

In just eight weeks, we built and launched a two-stop experience that connected brand history with product momentum.

Not just a party: launching new products on-site

The Electric Carnival wasn’t just about brand celebration — it was also the stage for two new product releases, revealed exclusively during the event.

Each venue included hands-on product interaction, content capture stations, and guided demos to encourage real-time exploration.

Paired with on-site promotional offers, the activation drove significant interest — and direct retail conversions.

Inside the Carnival: two nights of full immersion

Held in London and Manchester, the events created a high-energy, themed space where performance and participation drove the mood.

Guests experienced:

Aerial ring dance performances
Magic shows and fire acts
Live treasure hunts and team-based challenges
Product demo zones and discovery stations
On-the-spot ordering by retail guests
A fully immersive after-party with crowd engagement until the end

The results we could feel — and count

The campaign connected community, product, and brand in one fast-moving, immersive moment.

Key results:

Two full-scale events in three days
Over 50 suppliers coordinated across locations
Strong participation from invited retailers
On-site product orders placed during the event
Extended guest engagement beyond scheduled hours
Highly positive feedback from both client and attendees

What made it all come together

Clear direction.
Strong creative-to-execution alignment.
A belief that great brand moments only matter if they also move business.

It worked because every piece — from idea to logistics — moved in sync.

A moment we’re proud of

To VAPORESSO — thank you for trusting us with such a meaningful milestone and product launch. To our internal team and 50+ local suppliers — thank you for delivering it with energy, creativity, and care.

At Sinowave, we build brand experiences that don’t just look good — they perform.

Turning a 10-Year Milestone Into a Two-City Brand Movement